Kruti Patel Goyal set to become Etsy CEO
Kruti Patel Goyal, online marketplace Etsy’s Indian American president and chief growth officer, is set to become the company’s next CEO next year.
She will take over from Etsy’s long-time CEO, Josh Silverman, who headed the marketplace for eight years, and join Etsy’s Board of Directors on Jan. 1, 2026, Brooklyn, New York-based company announced. Silverman will then become its executive chairman for one year.
Goyal worked at Etsy for more than 10 years until she was named the CEO of social-commerce platform Depop, which Etsy bought four years ago. She has been in her current role for about seven months.
READ: OpenAI unveils agentic shopping tool, challenging Google and Amazon (
Etsy has faced challenges in growing its business and may be looking to Goyal’s experience leading Depop to help revive growth, according to TechCrunch.
In its third quarter ended September 30, the number of active buyers on Etsy fell 5% to 86.6 million from a year earlier. The company experienced a user boycott in July after allowing the sale of merchandise branded with “Alligator Alcatraz” on its site.
Sellers on Etsy declined by 10.9% to 5.5 million in the third quarter, compared to a year earlier. Gross merchandise sales (GMS) for the quarter dropped 2.4% to $2.4 billion.
In contrast, Depop performed well, with the number of active sellers rising 40% to 3 million and active buyers increasing 38% to 6.6 million. Depop’s GMS jumped 39.4% to $292.1 million, TechCrunch noted. Following the news, Etsy’s shares were down nearly 9%.
“Kruti is fabulously talented, and is the right leader to guide the business forward,” said Silverman. “In addition to her tremendous success as CEO of Depop, over the past year Kruti has evolved and led Etsy’s strategic growth initiatives, which has led to improving top-line performance. She’ll bring deep experience, a strong understanding of our customers, and a clear, forward-looking vision for Etsy’s future as our next CEO.”
“I’m honored and excited to step into the CEO role at Etsy at such a pivotal time,” said Goyal. “As customer needs continue to evolve, Etsy will too — but we’ll do it in a way that stays true to who we are, leaning into what makes us different: human connection, our sellers’ creativity, and a distinctly personal shopping experience. I believe that we have been on the right track this year in our efforts to return our core marketplace to GMS growth and deliver value to our community and our shareholders.”
In her current role Goyal is responsible for bringing together all customer touch points to deliver a more compelling and inspiring experience for Etsy’s millions of buyers and sellers. She oversees Product, Engineering, Marketing, Customer Support, Trust and Safety, and Strategy and Operations.
She was named CEO of Depop in September 2022. During her tenure, gross merchandise sales and buyer base nearly doubled as Depop focused on strengthening its core marketplace and differentiated value proposition in the growing secondhand market.
Under her leadership, Depop became the fastest-growing online apparel resale marketplace in the United States and was named to TIME’s list of the 100 Most Influential Companies 2024.
Prior to joining Depop, Goyal worked at Etsy for over 10 years, serving in leadership roles through multiple phases of Etsy’s growth. Her responsibilities included serving as Etsy’s Chief Product Officer, overseeing Etsy’s global Seller Services business, managing Corporate Development, leading the International Growth team and serving as the first head of Marketplace Integrity and Trust & Safety.
Before joining Etsy, Goyal worked in strategy and business development at Viacom and at Product (RED). She began her career in M&A at Morgan Stanley and at General Atlantic Partners in growth equity.
link
