ADWEEK gathered with the throng of foreign dignitaries, founders, CEOs, and celebrities during this year’s World Economic Forum in Davos with a hand‑selected group of CMOs.
These marketing leaders joined ADWEEK CEO Will Lee and Chief Brand and Community Officer Jenny Rooney in the Alps for the inaugural Marketing Vanguard Inspiration Excursion.
During the two‑day experience, hosted at The Female Quotient Lounge in partnership with Adobe and Microsoft, ADWEEK’s Marketing Vanguard program focused on getting CMOs out of familiar rooms and into environments where they are exposed to different disciplines, different pressures, and different ways of thinking.
You can read more about the experience here. Watch our sessions and the live podcast recordings from Davos below:
This session unpacks how agent-based AI systems, powered by enterprise data, orchestration layers, and decision engines, are enabling autonomous campaign execution, real-time personalization, and continuous optimization across channels. We’ll discuss how CMOs are defining system architecture, human-in-the-loop controls, and governance models to operationalize agentic AI responsibly at scale.
Featuring: Bonnie Pelosi, EMEA Chief Marketing Officer, Microsoft; Nic Brandenburger, Chief Marketing Officer, Mammut Sports Group AG; Jenny Rooney, Chief Brand and Community Officer, ADWEEK
This session explores how CMOs and their C-suite peers are developing future-ready marketing organizations capable of leading responsibly in an AI-driven era. From establishing ethical AI practices to cultivating continuous-learning cultures, marketing leaders are shaping not only how their companies communicate but how they operate.
Featuring: Charisse Hughes, former Chief Growth Officer, Kellanova; Daniele Calderoni, Head of Brand Marketing, Zurich Insurance Company; Emma Chalwin, Chief Marketing Officer, Workday; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise; Will Lee, CEO, ADWEEK
A look into how AI can augment human potential, not replace it; aligning productivity with psychological wellbeing and purpose in the workplace.
Featuring: Antonio Lucio, Chief Marketing and Corporate Affairs Officer, HP; Jenny Rooney, Chief Brand and Community Officer, ADWEEK; Karin Timpone, Founder + CEO, ClearPrompt LLC
A look at how much CMOs need to continue to champion the role of brand in driving business growth and as an imperative in overall marketing strategy against the backdrop of AI acceleration and focus. What does the role of brand become in this new world, and what is the CMO’s responsibility in weaving brand and storytelling with the power of personalization and the new unlocks in data technology affords? And how must marketing organizations need to be reworked and rewired for optimal impact?
This session articulates the need for CMOs and CEOs to be in lockstep on business growth through shared metrics. It also will explore the relationship between CMOs and CIOs around marketing and enterprise data–that powers AI and personalization–as well as cross-functional workflows and ownership in the Era of AI–all this, of course, against the backdrop of rapidly shifting geopolitical, economic, and technological environments.
Featuring: Emma Chalwin, Chief Marketing Officer, Workday; Karin Timpone, Founder + CEO, ClearPrompt LLC; Sumit Virmani, Global Chief Marketing Officer, Infosys; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise; Will Lee, CEO, ADWEEK
With AI commanding executive focus, CMOs are navigating complex trade-offs between speed, innovation, and responsibility while representing the consumer’s voice at the leadership table. This session examines how marketing leaders align purpose with growth across global markets, making high-stakes decisions when technological momentum collides with trust, regulation, and risk.
Featuring: Bonnie Pelosi, EMEA Chief Marketing Officer, Microsoft; Charisse Hughes, former Chief Growth Officer, Kellanova; Karin Timpone, Founder & CEO, ClearPrompt LLC; Nic Brandenburger, Chief Marketing Officer, Mammut Sports Group LG; Will Lee, CEO, ADWEEK
Group dialogue to close the program, collectively articulating takeaways and next steps for CMOs and how they, in partnership with C-suite peers, need to rethink and redesign the mechanics and organization to best optimize for marketing’s new complexity, from AI and analytics to customer experience and cultural fluency
Featuring: Bonnie Pelosi, EMEA Chief Marketing Officer, Microsoft; Charisse Hughes, former Chief Growth Officer, Kellanova; Jenny Rooney, Chief Brand and Community Officer, ADWEEK; Jessica Jensen, Chief Marketing Officer, LinkedIn; Karin Timpone, Founder & CEO, ClearPrompt LLC; Nic Brandenburger, Chief Marketing Officer, Mammut Sports Group LG; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise
Bonnie Pelosi, EMEA Chief Marketing Officer at Microsoft, sat down with ADWEEK’s Jenny Rooney for an episode of the Marketing Vanguard podcast.
Rachel Thornton, CMO, Adobe Enterprise sat down with ADWEEK’s Jenny Rooney for an episode of the Marketing Vanguard podcast.
