Aston Martin F1 Confirms Former-Mercedes Signing As New CEO Announced


The Aston Martin F1 team has announced a significant change in leadership, appointing Andy Cowell as the new Group Chief Executive Officer, effective from October 1, 2024. Andy Cowell, acclaimed for his transformative leadership in Formula One engineering, especially during his tenure at Mercedes AMG HPP, steps into a role previously held by Martin Whitmarsh. Whitmarsh will transition his responsibilities to Cowell by year-end.

Cowell’s career is distinguished by his profound impact on F1’s V6 turbo-hybrid era, a tenure that saw Mercedes clinch multiple Drivers’ and Constructors’ Championships. His journey in motor racing began at Cosworth, followed by crucial stints at BMW Motorsport and Mercedes-Ilmor, before his elevation to Managing Director at Mercedes AMG HPP.

Lawrence Stroll, Executive Chairman, praised the outgoing CEO for his pivotal role in developing the team. He commented in a press release from the team:

“I would like to thank Martin who has been instrumental in our growth phase as a business. In the last three years, he has developed the team and has helped us achieve some significant milestones, including fostering our relationship with Honda and delivering our state-of-the-art AMR Technology Campus at Silverstone.

Aston Martin F1
Lance Stroll of Canada driving the (18) Aston Martin AMR24 Mercedes makes a pitstop during the F1 Grand Prix of Austria at Red Bull Ring on June 30, 2024 in Spielberg, Austria. Aston Martin appoints…

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“I am delighted to welcome Andy to our team at a crucial time. Together with our works partnership with Honda, the commitment from our title partner Aramco and Andy’s leadership we are on track to become a world championship winning team. Andy has my full backing and will have every resource available to win.”

Martin Whitmarsh also commented:

“I have known Andy for many years and brought him to Mercedes HPP in 2004 where he became Managing Director between 2013 and 2020, achieving huge success in the business and sport. He will be an incredible asset to Aston Martin Aramco and will make a significant contribution to the execution of our strategy going forward.

“Andy’s arrival in October and the completion of the AMR Technology Campus will allow me to step away and focus on other projects in my life, knowing that the foundations have been established with an impressive team, inspiring vision and advanced facilities to achieve success in F1.”

Cowell himself is eager to steer Aston Martin into its next chapter:

“I am thrilled to join Lawrence’s exciting project and look forward to working with the talented group of people that has been assembled. F1 has always been my competitive passion, and I am joining Aston Martin Aramco at an exciting time with the imminent completion of the AMR Technology Campus and our transition in 2026 to a full works team with our strategic partners Honda and Aramco.”